Unit 1 Brief Survey of Chinese Geography and History
1．1 Physical Geography
1．2 Main Cities
1．3 Population
1．4 Ancient China
1．5 China Today
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Exercises

Unit 2 Chinese Political，Economic and Legal Systems
2．1 The National People' s Congress of the People' s Republic
2．2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC
2．3 Regional Autonomy for Ethnic Minorities
2．4 Basic Economic System
2．5 Legal System
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Exercises

Unit 3 Religions， Customs and Traditions of China
3．1 Chinese Religions
3．2 Chinese Languages
3．3 Chinese Foods Culture
3．4 Major Chinese Festivals and Customs
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Exercises

Unit 4 Chinese Personality and Characteristics
4．1 Importance of “Face”
4．2 Shyness， Embarrassment and Modesty
4．3 Formality， Punctuality and Apologizing
4．4 Indirectness and Uncertainty
4．5 Endurance， Diligence and Complaining
4．6 Risk，Success and Competition
4．7 Stress and Worries
4．8 Cohesion
4．9 Tolerance
4．10 Diversification
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Unit 5 Chinese Drinking Culture
5．1 Chinese Liquor
5．2 Importance of Drinking
5．3 Chinese Table Manners
5．4 Chinese Drinking Etiquette
References
Exercises

Unit 6 Management Culture of China
6．1 Collectivism of Chinese
6．2 Individualism of Chinese
6．3 Humanized Culture
6．4 Flexibility
6．5 Equality
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Exercises

Unit 7 Business Meetings Strategies with Chinese Partners
7．1 Respect
7．2 Business Cards
7．3 Handshaking
7．4 Patience
7．5 Gifts
7．6 Manners and Etiquette
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Exercises

Unit 8 Business Negotiation Strategies
8．1 Style
8．2 Chinese Negotiation Features
8．3 Negotiation Strategies with Chinese Partners
8．4 The Basic Principles of International Business Negotiations
References
Exercises

Unit 9 How to Do Business in China
9．1 General Introduction on Chinese Economy
9．2 Investment Climate of China
9．3 Meeting Strategies
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Exercises

Unit 10 An Introduction to China's E-Commerce
10．1 A Brief Introduction to China' s E-Commerce
10．2 Major China's E-Commerce Giants
10．3 The Reasons Why China's E-Commerce Develops Fast
10．4 Cross-Border E-Commerce in China
10．5 E-Commerce Development and Logistics Development in China
References
Exercises

Unit 11 Entrepreneurial Innovation
11．1 Relevant Chinese Policies Regarding Entrepreneurial Innovation
11．2 Major Entrepreneurial Innovation Platforms
11．3 Major Entrepreneurial Innovation Competitions
11．4 College Students Innovation and Entrepreneurship Training Program
References
Exercises
Answers