目　錄

第1 部分　悟　性

第1 章　何時(shí)成為職業(yè)演講師 ························· 2

演講業(yè)將何去何從·································3

為什么精致的晚餐既要有牛排又要有烤架的

　嗞嗞聲 ···········································5

真正的演講師不是會(huì)表演的海豹 ················7

百萬(wàn)年薪演講家的秘籍 ···························8

多樣的演講場(chǎng)景 ···································9

演講業(yè)的奇特之處······························· 12

總結(jié) ··············································· 15

第２章　建立自己的市場(chǎng) ······························· 16

創(chuàng)造價(jià)值主張 ···································· 16

把假人從封面上去掉 ···························· 19

12 步拓寬市場(chǎng)“范圍” ························ 21

真實(shí)、虛擬、模擬市場(chǎng)的檢驗(yàn)方法 ··········· 25

整理你的路徑：*簡(jiǎn)單的路線通常*佳 ······ 28

總結(jié) ··············································· 30

第３章　定位并成為重要目標(biāo) ······················· 31

長(zhǎng)期從業(yè)讓你變老，但不一定讓你變好 ······ 31

把知識(shí)資本轉(zhuǎn)化為知識(shí)財(cái)產(chǎn) ···················· 35

制造病毒營(yíng)銷 ···································· 38

拓展業(yè)務(wù)*好的9 個(gè)習(xí)慣 ······················ 40

如果你不吹響號(hào)角，就沒(méi)有音樂(lè) ·············· 48

是魚就會(huì)游泳，但是蘿卜青菜各有所愛(ài) ······ 52

總結(jié) ··············································· 53

第4 章　確定收費(fèi) ········································· 55

必須創(chuàng)建的三個(gè)基本收費(fèi)范圍 ················· 55

甩掉中間商：只與真正的買家做交易 ········· 60

提供肯定的選擇 ································· 64

細(xì)分一個(gè)事件的完成程序，讓你的成功

　提高3 倍 ······································· 65

增加報(bào)酬的40 種方法 ·························· 68

增加報(bào)酬周轉(zhuǎn)率 ································· 70

總結(jié) ··············································· 72

第5 章　現(xiàn)代營(yíng)銷 ········································· 73

互聯(lián)網(wǎng)的魔力和秘密 ···························· 73

和演講機(jī)構(gòu)合作( 或者不合作)，不要成為

　雇傭工 ········································· 76

行業(yè)協(xié)會(huì)：賺錢和營(yíng)銷同時(shí)進(jìn)行 ·············· 83

出版地點(diǎn)和方式 ································· 87

營(yíng)銷的時(shí)代精神：市場(chǎng)引力循環(huán) ·············· 93

總結(jié) ··············································· 98

第6 章　精簡(jiǎn) ················································· 99

財(cái)富是自由支配的時(shí)間 ························· 99

員工具備的5 個(gè)重要特點(diǎn) ····················· 102

你是職業(yè)演講師而不是雇傭工 ················ 109

合理、客觀和專業(yè)的反饋 ····················· 111

附屬細(xì)則：合并、法律、會(huì)計(jì)、保險(xiǎn)、

　稅收等 ········································ 116

總結(jié) ·············································· 121

第2 部分　牛　排

第７章　加速和強(qiáng)調(diào)你的影響力 ················ 124

過(guò)程超越內(nèi)容的神秘杠桿作用 ················ 124

“保質(zhì)期”和創(chuàng)造長(zhǎng)期知識(shí)財(cái)產(chǎn)的秘密 ····· 130

為什么使用常識(shí)很少出局 ····················· 131

暗喻、可視教具和實(shí)用轉(zhuǎn)換方式的應(yīng)用 ····· 133

讓你的演講事業(yè)迅速發(fā)展的15 個(gè)資源 ······ 135

總結(jié) ·············································· 137

第８章　創(chuàng)造大規(guī)模的演講和講習(xí)班 ········ 138

將自己的獨(dú)創(chuàng)材料和獨(dú)創(chuàng)來(lái)源結(jié)合使用 ····· 138

人們用不同的方式學(xué)習(xí)：不要以己度人 ····· 150

90 分鐘規(guī)則 ····································· 158

主題：虛擬團(tuán)隊(duì)的領(lǐng)導(dǎo)力 ····················· 161

總結(jié) ·············································· 163

第９章　從堅(jiān)持到歷練再到成功 ················ 164

回絕業(yè)務(wù) ········································ 164

讓自己出類拔萃 ································ 168

三種演講師中為什么只有一種獲得成功 ····· 172

降落傘的例子 ··································· 174

支持提高收費(fèi)的15 種情況 ···················· 176

總結(jié) ·············································· 183

第3 部分　烤　　架

第10 章　講臺(tái)工作 ····································· 186

肢體語(yǔ)言、手勢(shì)和動(dòng)作的神話 ················ 186

10 種吸引觀眾的人際關(guān)系技巧 ··············· 188

吸引所有聽眾的20 種方法 ···················· 199

把握你的時(shí)間 ··································· 206

隨機(jī)應(yīng)變 ········································ 209

把錯(cuò)誤和麻煩變?yōu)椴煌瑢こ５臋C(jī)會(huì) ·········· 211

總結(jié) ·············································· 213

第11 章　使人乏味的事：非演講方面的

　　　　 收入··············································· 214

創(chuàng)造產(chǎn)品和服務(wù)收入的10 種觀點(diǎn) ············ 214

加速曲線 ········································ 224

建立消費(fèi)群 ······································ 226

總結(jié) ·············································· 228

第12 章　為成功做準(zhǔn)備 ······························229

天外有天 ········································ 229

道德自律規(guī)范：一位演講師的信條 ·········· 231

個(gè)人和專業(yè)獎(jiǎng)勵(lì) ································ 233

回報(bào) ·············································· 234

總結(jié) ·············································· 237

結(jié)束語(yǔ) ····························································238

送給新從業(yè)演講師的加速劑 ··················· 238

給資深演講師的加速劑 ························ 240

給演講機(jī)構(gòu)的建議······························ 241