CHINESE FINANCIAL SERVICES-A Marketing Perspective 本書(shū)特色

         we analyse china's demographics and market conditions for their implications to the corporate marketing function as they pertain to banking.part a provides an overview of the chinese economy, financial markets,demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing. part c addresses the need for strategic marketing in the chinese financial service market. part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.