包郵自媒體運營實戰教程(抖音版)

作者：蔣晶,何雄,桂鑫

出版社：電子工業出版社出版時間：2024-09-01

開本： 16開 頁數： 288

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自媒體運營實戰教程(抖音版) 版權信息

ISBN：9787121354571
條形碼：9787121354571 ; 978-7-121-35457-1
裝幀：一般膠版紙
冊數：暫無
重量：暫無
所屬分類：
社會科學
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社會科學類教材
>
信息學

自媒體運營實戰教程(抖音版) 內容簡介

本書是自媒體運營職業技能等級證書配套教材之一，依據《自媒體運營職業技能等級標準(2023 版)(中級)》編寫而成。全書共12 個項目、48 個任務，包括賬號管理、場景搭建、文案創意、圖片拍攝與處理、視頻拍攝與剪輯、口播技術、短視頻運營、直播運營、付費推廣、用戶運營、電商變現和服務變現，分屬賬號搭建、內容創作、引流轉化和商業變現四大模塊，內在邏輯清晰，實現了技能閉環，寫法上屬于典型的OBE 理念指導下的任務驅動模式，真實、實用。本書是自媒體運營1+X 考試復習教材，也可作為高等職業院校"自媒體運營”課程配套教材，還適合抖音自媒體創作者自學參考。

自媒體運營實戰教程(抖音版) 目錄

項目一賬號管理···································································································.1 任務1.1 新手達人違規處理與賬號運營邏輯 ········································································.2 任務1.2 確認定位方向，尋找對標賬號 ··············································································.4 任務1.3 完善賬號資料 ···································································································.9 任務1.4 賬號診斷與作品數據優化 ····················································································13 項目小結 ······················································································································18 項目二場景搭建····································································································19 任務2.1 配置不同直播場景下的硬件設備 ···········································································20 任務2.2 安裝、配置自媒體軟件環境 ·················································································26 任務2.3 搭建美食類短視頻場景 ················

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