案例1?《隆中對》的戰略管理思想簡讀 1
案例2?春秋航空：廉價航空的春秋大業 7
案例3?風華物業：順勢而為下的戰略轉型 13
案例4?站在轉型升級十字路口的引發公司 19
案例5?粉筆公考的競爭戰略 27
案例6?三家企業在甲醇鈉產品上的動態競爭較量 35
案例7?多元化：紅幫裁縫的岔路口 45
案例8?企業并購中的整合：海信與科龍 53
案例9?海天：把產品覆蓋到有海有天的地方 61
案例10?京東的合作戰略 71
案例11?萬科的公司治理之路 79
案例12?小米公司的組織結構演化 91
案例13?國企創業家任建新與中國化工 101
案例14?羽絨國貨波司登的戰略性創業之路 109
Case 1?A Brief Analysis of Longzhong Dialogue′s Strategic
??? Management Thoughts 117
Case 2?Spring Airlines: the Great Cause of Low-cost Airlines 125
Case 3?Fenghua Property: Strategic Transformation Following the Trend 133
Case 4?Yinfa: A Company in A Dilemma of Transformation and Upgrading 139
Case 5?Competitive Strategy of Fenbi (A Platform for Civil Servant
??? Examination Training) 149
Case 6?Dynamic Competition Among Three Companies on Sodium Methoxide 159
Case 7?Hong Bang Tailors at a Crossroads of Diversification 175
Case 8?The Integration of Enterprises in M&A: HISENSE′s Acquisition
??? of KELON 185
Case 9?Haitian: Sell Products to Places Throughout the World 193
Case 10?The Cooperative Strategies of JD.com 205
Case 11?Corporate Governance Evolution of Vanke 215
Case 12?The Organization-Structural Evolution of Xiaomi 231
Case 13?Ren Jianxin, the Founder of ChemChina 243
Case 14?Strategic Entrepreneurship of Bosideng-A Domestic Brand
??? in Down Garment Industry 253