目 錄
案例1 BE 公司面臨的問題................................................................................................................1
案例2 AC 航空公司空乘人員的情緒勞動(dòng)...................................................................................9
案例3 成為教師和學(xué)生的朋友.......................................................................................................17
案例4 L 公司人事部管理困境........................................................................................................27
案例5 HC 公司的知識(shí)型員工與非物質(zhì)激勵(lì)............................................................................35
案例6 杭州“那天·手工藝主題民宿”團(tuán)隊(duì)創(chuàng)業(yè)的曲折經(jīng)歷..........................................43
案例7 B 公司員工管理困境............................................................................................................57
案例8 該怎樣和90 后員工打交道？...........................................................................................65
案例9 新創(chuàng)企業(yè)如何在傳統(tǒng)行業(yè)中實(shí)現(xiàn)數(shù)字創(chuàng)新——斑馬倉的創(chuàng)業(yè)故事..................75
案例10 VT 公司文化沖突導(dǎo)致的人才流失...............................................................................89
案例11 “以不變應(yīng)萬變”——記X 會(huì)裝公司組織結(jié)構(gòu)的變遷.......................................105
案例12 JNSP 物業(yè)中心的組織變革為何困難重重？..........................................................117
案例13 ZL 公司的組織變革之路................................................................................................129
Case 1 Challenges Faced by BE Company..............................................................................143
Case 2 Emotional Labor—Flight Attendants of AC Airlines...........................................153
Case 3 To Make Friends with the Teachers and Students.................................................163
Case 4 Management Dilemma Faced by the HR Department of L Company...........175
Case 5 Knowledge Workers and Non-material Incentives in HC Company.............183
Case 6 Tortuous Experience of Natian·Handicraft
Theme Homestay Entrepreneurial Team..................................................................193
Case 7 Employee Management Dilemma of B Company...................................................209
Case 8 How to Deal with the Post-90s Employees................................................................219
Case 9 How a Start-up Realizes Digital Innovation in the Traditional Industry:
The Entrepreneurial Story of Zebra Warehouse....................................................229
Case 10 Brain Drain of VT Company Caused by Cultural Conflicts............................249
Case 11 “Response to Change”—Changes in the Organizational Structure
of X Decoration Company............................................................................................267
Case 12 Why Is the Organizational Transformation of JNSP
Property Center So Tricky?........................................................................................283
Case 13 Organizational Transformation of ZL Corporation...........................................297