Chapter 1： Introduction of Marketing Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 2： Nature of Marketing Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 3： Marketing Environment Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 4： Buyer Behavior and Consumer Decision Making Process Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 5： Marketing Research Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 6： Market Segmentation Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 7： New Product Development Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 8：Managing the Marketing Mix Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 9： Pricing Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 10： Distribution Channel Management Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 11： Promotion Mix Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 12： The Marketing of Services Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 13 ： E-Marketing Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading Chapter 14： International Marketing Part One： Text Part Two： Questions Part Three： Words and Phrases Part Four： Further Reading References