contents unit 1  the components of business letters 商務信函的構成 (1)     1.1  the essential parts of a business letter (1)     1.2  the optional parts of a business letter (3)     1.3  the formats of a business letter(5)     1.4  the overall appearance of a business letter (9) unit 2  language style and cultural awareness of business letters 商務信函的語言風格與文化認知 (13)     2.1  concise (13)     2.2  intercultural awareness (16) unit 3  the tone of a business letter 商務信函的語氣 (21)     3.1  writing for your audience (21)     3.2  three approaches in dealing with messages (26) unit 4  inquiries 詢購函 (36)     4.1  introduction (36)     4.2  sample letters (36) unit 5  replies 回復函 (47)     5.1  introduction (47) 5.2  sample letters (48) unit 6  letters of declining 拒絕函 (60)     6.1  introduction (60)     6.2  sample letters (61) unit 7  goodwill and social letters 友好與社交信函 (70)     7.1  invitation letter (70)     7.2  letter of thanks (80)     7.3  letter of congratulations (84)     7.4  letter of sympathy and condolence (89)     7.5  letter of complaints and claims (93) unit 8  interoffice routine letters 辦公室日常信函 (111)     8.1  letter of appointment (111)     8.2  letter of introduction (118)     8.3  letter of recommendation (122)     8.4  letter of notification (127) unit 9  memos, e-mails and notices 備忘錄、電子郵件及通告 (143)     9.1  memos (143)     9.2  e-mails (151)     9.3  notices (153) unit 10  sales letters and advertisement         銷售信函與廣告 (163)     10.1  introduction (163)     10.2  sales letters (165)     10.3  advertisement (175) unit 11  business reports (i) 商務報告（一）(187)     11.1  the introduction to reports (187) 11.2  components of a business report(194) unit 12  business reports (ii)       商務報告（二）(200)     12.1  informational reports (200)     12.2  analytical reports and feasibility reports (210) unit 13  business reports (iii) 商務報告（三）(217)     13.1  proposal reports (217)     13.2  annual report (224) unit 14  contracts 合同 (239)     14.1  types of business contracts (239)     14.2  components of a business contract (241)     14.3  language and stylistics features (241)     14.4  layout (244)     14.5  writing steps (245)     14.6  samples (247) unit 15  questionnaires 調查問卷 (265)     15.1  introduction(265)     15.2  types of questionnaire (265)     15.3  layout of a questionnaire (266)     15.4  preparing a questionnaire (268)     15.5  interpreting the findings (269)     15.6  samples (270) unit 16  business summary 商務概要 (279)     16.1   introduction (279)     16.2   features of a well-written summary (279)     16.3   writing a summary (280)     16.4   checklist and list for speech (283) unit 17  employment writing 就業寫作 (291)     17.1  job description (291)     17.2  job application letter (293)     17.3  curriculum vitae (296)     17.4  job offer and acceptance (301)     17.5  reference check (304) references (312) 參考文獻